WHO WE ARE
We inform, then design. We believe in honest, transparent dialogue. We pride ourselves in our relationships and our work. We bring expertise in user research, customer experience, business strategy, and lean methodologies. We work across industries and also, reach diverse audiences.
MEET OUR FOUNDER
T A COLLINS
In the challenging and unconventional are the environments where Collins thrives. He has a wealth of experience as a designer, strategist, and researcher. A former employee of brands such as Tribune Publishing, Gannett Co., Inc., Uber, Collins has worked on a diverse portfolio of print and digital collateral. Throughout his career, Collins’ goal is to provide insight to inner challenges and also, leverage access to technology, information, and opportunity.
He has a degree in design and film from Hampton University and currently pursuing dual masters in design and business administration at the Illinois Tech Institute of Design and Stuart School of Business.
WHAT WE DO
First thing first—we do our homework. We learn who you are and what you’re good at. We also look into what has been done, what works and where our opportunity exists.
Based on that awesome research, we delve into brainstorming. We stretch our imagination and creativity to truly discover what works and what best suits you. Remember, you’re part of this process. So your feedback is crucial.
After our exploration, we then begin to conceptualize. We give form, dimensionality, and an identity to those ideas. Here, they evolve and evolve as we continue to flesh out your vision.
We believe in measuring four times and cutting once. Once the dust settles and we stow away our tools, we proudly hand over to you the final product.